West Elm Flagship Store Santa Monica CA I 2018-19

We were brought into this project by the property owner to reexamine how this concept could be done in aluminum. The Original Gensler design wanted to use structural steel. We re-engineered the exterior façade using Architectural Aluminum shapes and a custom aluminum extrusion. We designed a new system to take advantage of these shapes to have a seamless completed system. The exterior was epoxy painted post-fabrication.